Demographic Information

PRIMARY ROLE IN EDUCATION:

Teacher 48%
Librarian 15%
College Student (including graduate) 21%
Parent 8%
Kid 8%

AGE:

75 + 0%
65 - 74 0%
55 - 64 9%
45 - 54 21%
35 - 44 14%
25 - 34 16%
18 - 24 14%
Under 18 21%
Prefer not to answer 4%

GENDER

Male 10%
Female 82%
Prefer not to answer 8%

LEVEL OF EDUCATION:

Some HS 10%
HS Grad 3%
Some College 16%
College Grad 21%
Post-Grad Work 13%
Post-Grad Degree 32%
Prefer not to answer 4%

INCOME:

$100k + 8%
$75k - $99.9k 7%
$50k - $74.9k 19%
$35k - $49.9k 20%
$20k - $34.9k 8%
Under $20k 9%
Prefer not to answer 28%

OCCUPATION

Senior Management 0%Other Management 1%
Professional 52%
Technical 1%
Sales 1%
Administrative 3%
Other Employed 9%
Homemaker/Full-time Parent 4%
Student (including graduate work) 21%
Retired 0%
Not Employed 2%
Prefer not to answer 4%

TIME SPENT ON THIS SITE ON TYPICAL VISIT:

60 + mins. 2%
31 - 60 mins. 3%
21 - 30 mins. 19%
11 - 20 mins. 24%
5 - 10 mins. 30%
Less than 5 mins. 21%

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Demographic Information